Looking for your missing piece?
She has the smile of success. Maybe she just noticed how many sales leads she's getting; maybe she just finished reading the report on how successfully her site has become integrated into her business. (Maybe it's just a really good cup of coffee, but we don't think so.)
Even if you're not ready to be an Amazon® or eBay®, there's several reasons you should have a high-quality web presence.
Local search brings local business
The major search engines have a popular feature that allows users to search their local neighborhood for businesses that provide the service they're looking for. This technology is quickly supplanting the traditional Yellow Pages.
Build legitimacy with your own domain
If a prospective customer wants to know more about you, they will probably try www.your-company-name.com before any other search method, and users are more likely to trust a company with an actual domain and web site more than a business that only exists in web directories.
Be prepared for the future
Domain names are issued on a first-come, first serve basis. Again, you don't have to transform into an e-commerce mega-giant overnight. Getting in now lets you benefit from the sales leads, and reserving your domain guards you against competitors or speculators who might try to sell you your own name with a substantial markup.